Lesson Overview:

In this B2 ESL business lesson plan on social media marketing, students will learn key vocabulary and phrases related to online marketing strategies. They will explore how businesses use platforms like Instagram, Facebook, and Twitter to engage customers, increase brand visibility, and drive sales.

This ESL B2 business lesson plan on social media marketing is designed with a well-defined structure to provide the necessary support to students, enabling them to make progress and fully enjoy the class.

Activities:

1. Warm Up: Quiz.
2. New words. 
3. Article: Black Friday Benefits
4. Article: Black Friday Challenges.
5. Discussion. 
6. Debate.
7. Black Friday: Key Language. 
8. Case studies. 
9. Idioms: Black Friday. 

Homework:

As always with the business English lesson plans from ESL Pals, there is a detailed homework task so students can continue learning in their free time. Here, the students are given a video analysis task in which they can practise; writing, listening and expanding their vocabulary and grammar knowledge. 

1. Video: True or False
2. Video: Writing task.