Lesson Overview
This detailed ESL Business lesson plan covers the topic of influencer marketing. Students will explore the subject through a fascinating article and video, and will complete multiple engaging, fun exercises aimed at B1-B2 students.
In the class, learners will explore a multitude of areas related to influencer marketing. Then, students will investigate the benefits and problems of this type of marketing through completing reading, speaking and vocabulary exercises.
Activties:
- Warm up: Trivia.
- Discussion questions.
- Influencer: Vocabulary.
- Benefits of Influencer Marketing.
- Negatives of Influencer Marketing.
- Case Studies
- Debate.
Homework
As with all the lesson plans from ESL Pals, this ESL business lesson plan on influencer marketing contains an excellent homework section. There is a pre-video vocabulary exercise and a post-video writing exercise. These tasks allow students to use their newly acquired language, and learn more about the topic! Activities:
- Video-based exercises.
- Writing task.