B2
ESL Lesson Plan Marketing: Influencers
- Level
- B2
- Time
- 90 min
- Media
- Video + Article
Lesson Overview
This detailed ESL Business lesson plan covers the topic of influencer marketing. Students will explore the subject through a fascinating article and video, and will complete multiple engaging, fun exercises aimed at B1-B2 students.
In the class, learners will explore a multitude of areas related to influencer marketing. Then, students will…
This detailed ESL Business lesson plan covers the topic of influencer marketing. Students will explore the subject through a fascinating article and video, and will complete multiple engaging, fun exercises aimed at B1-B2 students.
In the class, learners will explore a multitude of areas related to influencer marketing. Then, students will investigate the benefits and problems of this type of marketing through completing reading, speaking and vocabulary exercises.
Activity Layout
- Warm Up: Trivia.
- Discussion.
- Influencer: Key Words.
- Benefits of Influencer Marketing.
- Negatives of Influencer Marketing.
- Case Studies
- Debate.
- Speaking Activity
Homework
As with all adult lesson plans on ESL Pals, there is a homework task to supplement this B2 ESL lesson plan. Students are challenged to complete a series of exercises which follows on from the lesson.
- Video: Key Words
- Writing Task.
Youtube video
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