Lesson Overview

This detailed ESL Business lesson plan covers the topic of influencer marketing. Students will explore the subject through a fascinating article and video, and will complete multiple engaging, fun exercises aimed at B1-B2 students. 

In the class, learners will explore a multitude of areas related to influencer marketing. Then, students will investigate the benefits and problems of this type of marketing through completing reading, speaking and vocabulary exercises. 

Activties: 

1. Warm up: Trivia. 
2. Discussion questions. 
3. Influencer: Vocabulary. 
4. Benefits of Influencer Marketing.
5. Negatives of Influencer Marketing.
6. Case Studies
7. Debate.

Homework

As with all the lesson plans from ESL Pals, this ESL business lesson plan on influencer marketing contains an excellent homework section. There is a pre-video vocabulary exercise and a post-video writing exercise. These tasks allow students to use their newly acquired language, and learn more about the topic! Activities: 

1. Video-based exercises.
2. Writing task.