Lesson Overview

What should a business consider before entering a new market? In this excellent C1 ESL lesson plan, students explore cultural, political and economical influences. You’ll love it!  

This C1 ESL lesson plan starts off with a fun warmer where students discuss the fast food industry. Next, there are a series of comprehension questions which test their understanding of the video. Following that, students are presented with a series of vocabulary activities before being asked to discuss quotes from the video. 

The next exercise in this C1 ESL lesson plan sees participants completing a reading task. The article covers the story of Roblox trying to enter the Chinese market. Students are tasked with completing pre and post reading activities. 

Students get to bring all the newly acquired language together in a specific speaking practice task. Here participants read two case studies before presenting their ideas and plans to the class. The lesson finishes with a debate exercise that your students will love. Activities

1. Warm up. 
2. Entering a new market. 
3. Video: True or false. 
4. Video analysis. 
5. Pre-reading tasks. 
6. Article and exercises. 
7. Case studies. 
8. Debate. 

Homework

This C1 ESL business lesson is complete with a superb homework task. Students are given a fantastic video which they asked to watch before writing detailed answers to the questions provided on the worksheet. You are going to love this less on plan! Activities: 

1. Video analysis.
2. Video: Writing task.