C1-C2
ESL Lesson Plan Christmas: Marketing
- Level
- C1-C2
- Time
- 90 min
- Media
- Video + Article
Lesson Overview
This ESL Christmas C1 lesson plan covers the topic of marketing at Christmas. An excellent video which discusses how Coca-Cola uses the festive period to promote their product. The origin of Coca-Cola, their clever marketing techniques, challenges and more are studied in detail.
The class is aimed at advanced students, and it follows on from our…
This ESL Christmas C1 lesson plan covers the topic of marketing at Christmas. An excellent video which discusses how Coca-Cola uses the festive period to promote their product. The origin of Coca-Cola, their clever marketing techniques, challenges and more are studied in detail.
The class is aimed at advanced students, and it follows on from our other awesome business lesson plans, all of which are presented in an easy to follow, step-by-step curriculum.
Although less formal than our usual lesson plans, this ESL Christmas C1 Lesson Plan follows a tight structure to ensure the necessary scaffolding is given to students, allowing them to progress and enjoy the class. The structure is:
Activity Layout
- Warm Up
- Christmas Adverts
- Video: Comprehension
- Video: Discussion.
- Debate
- Marketing Jargon
- Marketing Idioms
- This or that?
Homework
As with all adult lesson plans on ESL Pals, there is a homework task to supplement this B2 ESL lesson plan. Students are challenged to complete a series of exercises which follows on from the lesson.
- Article.
- Article: Writing Task.
Youtube video
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