Lesson Overview

This ESL Christmas C1 lesson plan covers the topic of marketing at Christmas. An excellent video which discusses how Coca-Cola uses the festive period to promote their product. The origin of Coca-Cola, their clever marketing techniques, challenges and more are studied in detail.

The class is aimed at advanced students, and it follows on from our other awesome business lesson plans, all of which are presented in an easy to follow, step-by-step curriculum. 

Although less formal than our usual lesson plans, this ESL Christmas C1 Lesson Plan follows a tight structure to ensure the necessary scaffolding is given to students, allowing them to progress and enjoy the class. The structure is:

1. Watch video
2. Quotes.
3. Vocabulary exercise.
4. Video analysis questions.
5. General Christmas marketing questions. 
6. Debate.

Homework:

1. Article.
2. Vocab.
3. Questions.