Lesson Overview

This ESL digital marketing lesson starts off with a fun definition exercise, which is accompanied by some questions. Next, they have to complete a speaking task, where they discuss four real advertisements. As they are given the images, there are a series of questions too. 

Following that, is a series of detailed exercises related to the video. Students are encouraged to complete a vocabulary exercise at the beginning of the section which is related to the type of digital marketing that is being discussed. The sections include; content marketing, SEO, pay per click, social media and email. The vocabulary task include; synonyms, definitions, opposites and sentence completion. 

The lesson culminates with four detailed case studies, allowing for reading practice and critical thinking, as students read about businesses before deciding which type of marketing applies to them. 

Activities: 

1. Warm up. 
2. Marketing examples.
3. Content marketing. 
4. SEO.
5. PPC.
6. Social media marketing. 
7. Email marketing. 
8. Affiliate marketing. 
9. Case studies. 
10. Discussion questions. 

Homework

This ESL digital marketing lesson plan is complete with a superb homework task where students are tasked with reading an article, before having to write questions related to the reading task. The homework ensures that students continue to study and solidify their learning in their free time. Activities: 

1. Article
2. Article: Advantages of digital marketing.